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That Waylon Guy

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Every time I learn something new or fail my way forward, this blog is where I put it.

The Latest:

People collaborating around a table; text reads "IT'S TIME TO E-E-A-T!" with points on Experience, Expertise, Authority, Trustworthiness; website link.

People collaborating around a table; text reads "IT'S TIME TO E-E-A-T!" with points on Experience, Expertise, Authority, Trustworthiness; website link.

SEO vs. Meta Ads: What Home Service Businesses Need to Know in 2025

Mar 123 min read

Close-up of a pristine Lamborghini brake caliper and wheel, showing the iconic Lamborghini emblem. The components are immaculately clean and showcase the premium engineering and attention to detail characteristic of luxury vehicles.

Close-up of a pristine Lamborghini brake caliper and wheel, showing the iconic Lamborghini emblem. The components are immaculately clean and showcase the premium engineering and attention to detail characteristic of luxury vehicles.

From Tire-Kickers to High-Value Clients: The Contractor's Guide to Pre-Qualified Leads

Feb 226 min read

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

Nov 4, 20248 min read

Note to Self | The Lonely Chapter

Note to Self | The Lonely Chapter

Note to Self | The Lonely Chapter

Be okay with being the only person in the auditorium and clap anyway. Root for yourself - and prioritize the work you've identified as meani

Aug 15, 20242 min read

Achieve Escape Velocity: Failing to Freedom by Failing Forward

Achieve Escape Velocity: Failing to Freedom by Failing Forward

Achieve Escape Velocity: Failing to Freedom by Failing Forward

What pulls you? What pushes you? Who, or what is distracting you, and how do you narrow your focus and reach milestones in pursuit of your g

Aug 12, 202410 min read

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