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That Waylon Guy

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Every time I learn something new or fail my way forward, this blog is where I put it.

The Latest:

People collaborating around a table; text reads "IT'S TIME TO E-E-A-T!" with points on Experience, Expertise, Authority, Trustworthiness; website link.

People collaborating around a table; text reads "IT'S TIME TO E-E-A-T!" with points on Experience, Expertise, Authority, Trustworthiness; website link.

SEO vs. Meta Ads: What Home Service Businesses Need to Know in 2025

Mar 123 min read

Close-up of a pristine Lamborghini brake caliper and wheel, showing the iconic Lamborghini emblem. The components are immaculately clean and showcase the premium engineering and attention to detail characteristic of luxury vehicles.

Close-up of a pristine Lamborghini brake caliper and wheel, showing the iconic Lamborghini emblem. The components are immaculately clean and showcase the premium engineering and attention to detail characteristic of luxury vehicles.

From Tire-Kickers to High-Value Clients: The Contractor's Guide to Pre-Qualified Leads

Feb 226 min read

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

Nov 4, 20248 min read

People collaborating around a table; text reads "IT'S TIME TO E-E-A-T!" with points on Experience, Expertise, Authority, Trustworthiness; website link.

People collaborating around a table; text reads "IT'S TIME TO E-E-A-T!" with points on Experience, Expertise, Authority, Trustworthiness; website link.

SEO vs. Meta Ads: What Home Service Businesses Need to Know in 2025

Google now values Experience alongside Expertise. The secret? Your social media activity directly impacts your search rankings.

Mar 123 min read

Close-up of a pristine Lamborghini brake caliper and wheel, showing the iconic Lamborghini emblem. The components are immaculately clean and showcase the premium engineering and attention to detail characteristic of luxury vehicles.

Close-up of a pristine Lamborghini brake caliper and wheel, showing the iconic Lamborghini emblem. The components are immaculately clean and showcase the premium engineering and attention to detail characteristic of luxury vehicles.

From Tire-Kickers to High-Value Clients: The Contractor's Guide to Pre-Qualified Leads

The market is flooded with unskilled laborers commoditizing your craft. They're undercutting prices, cutting corners, and racing to the bott

Feb 226 min read

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

Quiz Marketing for Business | Lead Generation on Autopilot with ScoreApp

ScoreApp provides the right “medicine” for your business—ensuring your audience gets exactly what they need—no guesswork, just solutions tha

Nov 4, 20248 min read

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