Hi, I'm Waylon.

I want to run your Facebook and Instagram ads for you. Profitably.

Tired of pressing the boost post button and not seeing results?

Would you hire a gardener to install your cabinets? Would you pay a painter to build a garage? If you're running your own ads with no idea what you're doing to "save money," I have something for you.

Haley and I at clingman's dome_edited.jpg

There Are No Silver Bullets

It takes a bunch of tiny golden BB's. That's why every account that comes under my management will undergo the same 90-day process:

Test
Optimize
Scale

Test

I systematically test elements to find your "Golden BBs" — the winning components that drive results:

Creative Testing: Finding visuals that stop the scroll
Headline Variations: Capturing attention instantly
Primary Text Testing: Compelling messages that convert
Secondary Elements: CTAs, audiences, offers, and angles

All winning elements are stored in "Fort Knox" — your personal vault of proven performers. Golden BBs combine, stacking winners with winners into a dynamic ad. When you stack winners, you don't just have an ad. You have a Super Ad. When you go into Fort Knox, you come out with a bar of gold.

Optimize

A subtractive process, optimizing a Super Ad enhances purity to refine your winning formula:

Week 1: Validation of test predictions
Week 2: Element optimization
Week 3: Placement refinement
Week 4: Demographics optimization

Each round of optimization builds upon validated data, not guesswork. Analysis of KPIs drives decisions which can dramatically reduce costs in a single stroke at each round of optimizing.

Scale

Strategic scaling of your optimized campaigns:

Methodical budget increases
Strategic audience expansion
Sustained growth with a Testing Flywheel
Plateaus broken, fatigue prevented

Scaling a campaign without a way to sustain that growth is like a flash in the pan. In order to keep that momentum, new elements are tested as we optimize, and new ads are Optimized as we Scale. Scaling too soon just makes your problems bigger, too. The goal is to nail it, then scale it.

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Test to predict what works.
Optimize to remove what doesn't and decrease costs.
Scale what works to maximize profitability.
Sustain momentum with a flywheel—always adding to the mix at every stage.

The Bottom Line

When you test elements, you predict success. When you optimize what's been tested, you reduce costs. When you scale what's been optimized, you increase profitability. When you have a continuous cycle of testing, optimizing and scaling new content, you sustain growth.

The Offer:

I want to show you I'm willing to put my skin in the game. This offer won't last long.

I'll run your ads for you for 30 days free of charge, but with the transparent goal of working with you long-term. I'll take your card on file, and debit you $1,500 on day 31. You can cancel any time.

All I ask is that you cover at least $1,000 ad spend and give me feedback I can use to improve my service, or an awesome testimonial if I earned it.

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Your Success Is Backed By:

✓ Access to a network of world-class media buyers
✓ Active membership to an elite community of agency owners, coaches, and consultants
✓ A systematic approach refined over hundreds of campaigns and millions in ad spend
✓ A "Kaizen" mindset driving continuous learning and implementation of cutting-edge strategies
✓ A Dad determined to watch his daughter grow up in person, not from a camera roll